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Research papers

You love the Web? But how much?

The Boston Consulting Group recently conducted various research projects to quantify the value of the internet to consumers generally and for some specific activities. We anchored these studies on the concept of Consumer Surplus, developing a series...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Emmanuel Huet, Gabriela Barrios
June 23, 2013
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Citation

Huet and Barrios (2013a, June 23). You love the Web? But how much?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/you-love-the-web-but-how-much-